Rwanda : MTN’s 21 Days of Y’ello Care’ back with education in line

MTN mobile telecommunications company is back yet again with the 21 Days of Y’ello Care’ campaign, an initiative which this time round aims at helping needy students get an education.

‘21 Days of Y’ello Care’ is an MTN Corporate Social Responsibility annual employee volunteerism initiative launched in 2006.

The initiative aims to secure high levels of participation by the company’s staff, in social projects that highly impact local communities.

In this campaign, each member of staff will make a financial contribution that will support one child’s education for nine years.

According to the telecommunication company, with 300 MTN Rwanda employees, 300 vulnerable children, from nine schools will directly benefit from the campaign.

Taking the fact that children in primary schools do not pay school fees, the support from MTN employees will be in terms of scholastic materials and any other needs.

As part of the programme, MTN employees across Africa and the Middle East come together in a 21 day-long campaign to roll up their sleeves in an effort to uplift communities, and give their neighbourhoods a “Y’ello” touch!

Paul Mugemangango, the Senior Manager, Legal and Corporate Affairs, MTN Rwanda  said that as part of the campaign, each staff member will raise funds to pay for nine basic years of education to vulnerable kids, covering items such as school uniform and stationery.

For 21 days on a daily basis, MTN Rwanda staff members will be involved in a many activities, some of which are aimed at collecting and providing reading materials aimed at enhancing the reading culture.

MTN chose the universal education theme because it is in line with the eight UN Millennium Development Goals (MDGs).

The specific MDG target requires that by 2015, all children (male and female) are able to complete a full course of primary schooling.

According to MTN Rwanda’s CEO Khaled Mikkawi, education is a powerful enabler, providing people of all ages with the skills, knowledge and confidence they need to make positive decisions about their lives.

http://thebasic12.com/2012/06/rwanda-mtn%E2%80%99s-21-days-y%E2%80%99ello-care%E2%80%99-education-line/